Amazon Fresh Review 2019: Read This Before You Subscribe

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This article has been reviewed and deemed factual by our content auditor with 8 years of banking experience.

Amazon beat their own two-day delivery time when they started the Fresh program, as you’ll see in our Amazon Fresh review.

If you live close to a Whole Foods store and you don’t enjoy grocery shopping, you may find the service appealing. It isn’t necessarily a money-saving opportunity, but it has tremendous appeal in terms of convenience.

You can find out if Amazon Fresh is available in your area by signing into your Prime account and opening the Fresh service page. Availability is based on location because the service operates out of Whole Foods stores only. It isn’t necessarily available to all neighborhoods surrounding every store, so your zip code will make the final determination.

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This Amazon Fresh review will give you an inside peek at one of the most competitive grocery delivery services operating today. If having groceries and household supplies delivered to your doorstep the same or next day would make your life easier, it doesn’t hurt to take advantage of the one-month free trial.

How Does Amazon Fresh Work?

Amazon Fresh is one of the easiest grocery delivery services to use. Once you’ve signed into your Amazon account, take the following steps to place an order. You do need an Amazon prime membership to order.

Shop Thousands of Products

Amazon Fresh brings just about anything you will find at a Whole Foods store to your doorstep. There are thousands of products available on the website, and you can search by category, brand name or other keywords. You can also read reviews from other consumers, so you aren’t shopping completely blind when it comes to perishables.

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You’ll find everything from boxed and canned foods to fresh produce, meats and seafood in the product catalog. There are also categories for household supplies like paper towels, toilet paper and laundry detergent. If you would buy it at Whole Foods, you can likely order it from the Amazon Fresh grocery delivery service.

Finalize Your Grocery Order

When you add Fresh products to your Amazon cart, it creates a separate order from products sold through the regular website. All products included in the Fresh program are clearly labeled with the green “Fresh” logo on the site, so you’ll know when you’re creating a Fresh order and when you’re placing a general Amazon Prime order.

Look over your order to ensure that everything you want is in the cart. You should also double check prices and your total amount due at this point.

Select Delivery Time and Pay

Amazon will tell you when to expect delivery before you pay for your order. In most cases, you will select a delivery window ranging from one to three hours. The delivery times depend on your location and may vary by day.

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Doorstep delivery allows the delivery driver to leave your order on your doorstep in a cooler bag. If you have the option of selecting “attended delivery,” you will need someone at your home to open the door and accept the delivery during the chosen delivery window.

Most orders are now delivered in cooler bags, and the driver will ring the doorbell to see if you’re home. That service is known as doorstep delivery.

Wait for Your Order to Arrive

Your Amazon Fresh order should arrive at your doorstep within the designated delivery window. You simply accept the order at the door and check grocery shopping off your to-do list.

How Much Is Amazon Fresh?

The total cost of Amazon Fresh includes the following fees:

  • Amazon Prime membership
  • $14.99 monthly subscription fee
  • $9.99 possible delivery charge

If you don’t already have a Prime membership, it will cost you $119 per year. Students can sign up for $59 per year.

All Amazon Prime members receive a one-month free trial. Your monthly membership fee is waived for the first month. But, service will automatically bill each month thereafter. You can always cancel within that first month if you don’t want to continue, so it’s free to give Fresh a try if you already have a Prime membership.

The delivery charge is waived if you order at least $35 or $50 in groceries. The minimum purchase requirement varies by zip code. You must pay the monthly subscription fee even if you don’t purchase grocery deliveries every month. To get around that, consider unsubscribing and then signing up again when you want to make your next purchase.

You should also give a tip to your delivery driver for their convenience. That’s an added expense that will come with any doorstep grocery delivery service.

Will Amazon Fresh Save You Money?

You probably won’t save money with Amazon Fresh for the following reasons:

  • Most products are brand name, so you can’t save by ordering store brands or off brands.
  • The only exception is the Whole Foods store brand, which isn’t always as cheap as other store brands.
  • Many Fresh products are priced higher than the same products at other local grocery stores.
  • You can’t use coupons or in-store loyalty cards, which will typically save you money when shopping.
  • It’s not easy to shop the sales when you’re ordering through Amazon Fresh.

On the other hand, there are some ways that you may save a bit of money with Fresh grocery delivery services. If you tend to buy on impulse when you shop for yourself, you could end up saving on groceries over time by simply cutting out those extra purchases.

If you’re going to order groceries through a delivery service regardless of the added price, Amazon Fresh may come out cheaper than Instacart and other competing services.

Amazon doesn’t add the service charge or other unexpected fees that are often assessed with other services. If you use the service regularly, Amazon’s monthly membership fee is likely lower than what you would pay in service charges added to every order.

How To Cancel Amazon Fresh

AmazonFresh is a subscription-based service that renews automatically. Charges can recur annually or monthly, depending upon the plan you chose. But, you can turn off automatic renewal at any time (even during your free trial).

Here’s how to cancel Amazon Fresh:

  1. Go to Your Account.
  2. Select “Manage Prime Membership”
  3. Go to “Manage Fresh Add-on” under the Fresh section
  4. Then click “End Membership” on the left side
  5. Or, cancel your free trial, by selecting “do not continue”

What To Do With Amazon Fresh Bags?

This is a popular question, believe it or not. Not sure what to do with all Amazon Fresh bags? Thankfully, the cardboard boxes, tote bags and clear plastic are all recyclable, as per Amazon.

Also, Amazon says not to “directly handle dry ice packs until they have evaporated”. Once they’ve evaporated, in a well-ventilated environment, dispose them in the trash.

Amazon Fresh Review: Is It Worth It?

While you can’t depend on Amazon to save you a lot of money on groceries, there is value in the Fresh service. If your lifestyle is incredibly busy, perhaps it’s worth having your groceries delivered to your doorstep on demand. You can get a lot of other tasks completed while you wait for the delivery, and you save a bit on gas money.

You also eliminate the aggravation of fighting through a crowded store when you use Fresh. Do you hate standing in long lines? Those lines go away completely with a grocery delivery service.

You may also use Amazon Fresh when you simply cannot go to the store for yourself. Maybe you’re too sick to venture out into public or you have a new baby who doesn’t want you to leave. Whatever the circumstances, there are some good reasons to keep Amazon’s new doorstep delivery service in mind.

Amazon Fresh Review: Pros

  • 1-month free trial
  • Extreme convenience
  • Another perk for Prime members
  • Alexa can order for you
  • No service charges or hidden fees
  • Generous with refunds and credits in case of a mistake
  • Thousands of products available
  • System is easy to use
  • Read consumer reviews for most products before buying

Amazon Fresh Review: Cons

  • Service isn’t available in all areas
  • Can’t save money with store or off brands
  • Prime membership required
Brian Roberts

Brian Roberts

Editor at CarefulCents
Featured in The Washington Post and published in Entrepreneur, Forbes, Business Insider, Time, Inc., CNBC and others.
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